While the regulatory body’s aim was to reduce the type of power adaptors consumers were using to make it easier on them, Apple approached the problem differently, he mentioned.Īpple debuted the lightning connector almost 10 years ago and it has been the primary connector for many devices including the iPhone, the iPad and Airpods. A decade ago when the EU was pushing for micro USB connectors the firm had a disagreement with them, he said. Speaking at Wall Street Journal’s WSJ Tech Live event, Joswiak didn’t seem pleased with how governments across the world are approaching this issue. Greg Joswiak, Apple’s senior vice president of marketing, confirmed on Tuesday that the company will comply with EU’s ruling, but stopped short of sharing any other detail. Earlier this month, the European Parliament voted in favor of the legislation that mandated phonemakers to adopt USB-C connectors from 2024 - increasing pressure on the tech giant to make the switch. There has been a lot of consumer demand and regulatory push on Apple to change the iPhone’s charging port from the lightning connector to USB-C.
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